For the apparel business, it has not done sufficient market research no right to speak. The main goal is to tap the clothing store to open customer base, positioning it at the store more able to vote their needs and preferences. Clothing entrepreneurial market research involves many aspects, not only is the traffic situation, but also the surrounding environment. 1, traffic conditions are convenient First, garment entrepreneurs to do market research on the need to understand the traffic situation. Customer to shop, parking is easy? Transport of goods convenient? Drive from other locations to convenience stores and the like. These issues need to be carefully considered. Convenient traffic conditions, or not have a significant impact on store sales. 2, shop around how the environment Second, the market investigation also understand the environment surrounding shops. One is a state of the environment around the shop. For instance, some stores opened in or near a public toilet nearby, not far from the landfill, a drainage ditch or shop dust flying, which will affect the customer into the store. Another meaning refers to the shops downtown location level. In general, if the shop near the station at the high population density areas commercial areas or colleagues focused on a street, it will have a more extensive traffic. In addition, the three-way intersection, the corner location is better, the poor slope of the road, remote corner of the house where high-floor location. 3, the target customer income levels at the same time, market research but also understand the target customer income levels. Business is good or bad depends not only on store locations, but also with the shop business content, mode of operation, service and image are closely related. If the target consumer groups with strong purchasing power, naturally will help to improve the performance, then the clothing business is also of great benefit. 4, around the facility to store any benefit Finally, the clothing business to succeed, you need to shop around to know whether the facility is a positive nature. Although some shops to open in the city dry road, but the roads on both sides of the fence, filling the business has been affected. Therefore, the choice of street pavement, to give full attention to this point. At present, many cities are relatively concentrated form a variety of areas, such as business districts, tourist areas, the university area, but also in need of targeted analysis of the survey.